USA: Wal-Mart Fashion Brand Targets Girls
Wal-Mart is making another move on young female customers with its recent soft launch of the Mary-Kate and Ashley Olsen fashion line. The Mary-Kate and Ashley fashion line, an exclusive to Wal-Mart, is targeted to young girls and 'tweens ages six to 14 for spring, summer and fall 2001, said Wal-Mart spokeswoman Colette Gray. It is the company's second move within the past couple of years to entice the younger female customer. In 1999, the Sasson label, which had been heavily skewed toward juniors, came into the Wal-Mart portfolio - even though Wal-Mart has yet to announce or launch any efforts with the brand.
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