CHINA: Wal-Mart Steps Up Chinese Expansion
Wal-Mart, the world's number 1 retailer, has announced that it will open eight more branches in five Chinese cities. Wal-Mart's initial marketing strategy in China has been to gain the maximum market share in small and midsize cities. It selected Shenzhen, Dongguan and Kunming, but not Beijing, Shanghai and Zhengzhou, where competition is tougher, for its entry to the Chinese market.
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