US: Walmart agrees World Cup merchandise deal
US retailer Wal-Mart Stores has announced it will collaborate with FIFA's exclusive worldwide master licensee, Global Brands Group, to sell licensed goods for this summer's World Cup finals.
It will operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world, a statement said.
Walmart will feature FIFA event branded shops inside select stores and sell FIFA World Cup licensed products.
The branded merchandise will be customised for the country it is sold and include hats, bags and T-shirts.
"We want soccer fans around the world to participate in the world's most spectacular sporting event by giving them access to exclusive FIFA World Cup merchandise at a great price," said John Aden, senior vice president, Walmart International.
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