Consumer demand for wearable technology is increasing all the time, with global shipments up 40% to 12.7m units in the third quarter of the year.

According to the latest quarterly research from Futuresource Consulting, the wearables market will rise 32% this year to 52m units across all categories.

“Q4 is where we’re going to see all the action, with annual sales heavily weighted towards the pre-Christmas period,” said Oliver Rowntree, market analyst at Futuresource.

“We’re expecting 39% of this year’s activity to drop into Q4, as wearable tech provides an appealing gifting option for consumers.”

Growth is expected to accelerate further in 2015 as smartwatches become more widely adopted, with total unit sales reaching 74m units, up 44% on 2014.

However, Futuresource said not every wearable product would match this strong overall growth rate.