UK: Web-based buyers turn to trade shows for fast fashion
Fashion trade shows London Edge and London Central say they are seeing an upsurge in web-based buyers wanting fashion to become even faster.
Companies including well-known fashion store Asos.com and online T-shirt store Moretvicar.com have been turning to the shows to track down short-order fashion trends that can be made available to online customers.
Londonedge buyer Les Fry, from online retailer in-arcadia.com, said: "Since London Edge in September we've seen a 100% growth in our internet sales.
"London Edge has introduced us to suppliers that have given us a groundbreaking year on our internet site."
IMRG, the industry body for global e-retailing, reported a 40% rise in internet spending during the first half of 2006 and Asos.com recently revealed a 93% rise in sales from April to September this year.
The clothing industry has been generally slow in catching on to online retailing, unlike producers of computer games, CDs and DVDs, which have all been aggressively pursuing the market for years.
The next season of London Edge and London Central takes place between 4 and 6 February 2007.
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