ITALY: Weekend Max Mara to use NewLife recycled yarn
Italian luxury women's wear brand, Weekend Max Mara, is to include garments made with Newlife polyester yarns from recycled plastic bottles in its spring/summer collection.
The capsule line includes a flared trench, a collarless jacket, a T-shirt and a pencil skirt.
Newlife yarn is made from recycled polyester derived from post-consumer PET waste such as plastic bottles sourced and converted in Italy. The platform includes POY, flat, textured, microfibre and hollow section yarns for a range of applications including fashion and sportswear.
Its sustainable benefits mean that 30 1.5l PET bottles are needed to produce 1kg of Newlife yarn - saving 2.4 tons of plastic from going to landfill for each ton of Newlife produced.
The Newlife garments by Weekend Max Mara will be available from this month in 1500 stores in 50 countries.
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