John J. Shanley, footwear and athletic industries analyst at Wells Fargo Van Kasper, is initiating coverage on the shares of The Timberland Company with a Buy rating. "We are initiating coverage on The Timberland Company with a Buy rating and a 12-month price target of $70.00. Timberland is the leading "brown shoe" brand in the US, and its significant international growth prospects lead us to conclude that the brand could attain a similar strong presence in its major overseas markets, particularly in Europe.