UK: "What do consumers really want" from fashion?
A one-day industry conference taking place at the beginning of next month is set to offer valuable insight into what consumers really want from their fashion products and shopping experience.
"Fashion Impossible? What consumers really want - on trend, on time, in budget...guilt free!" is the latest event from the ASBCI (Association of Suppliers to the British Clothing Industry) and will include speakers from Marks & Spencer and Asos.
The keynote presentation from Kantar Worldpanel will present the very latest data on consumer buying behaviour and consider its implications for the on-going relevance of the UK high street.
Online retailer Asos will consider the needs of global consumers, while Marks & Spencer will reveal the impact its environmental and ethical initiatives have had on shopper behaviour.
From the fashion technology sector fits.me will assess whether consumers are ready for virtual dressing room technology and whether suppliers are ready for the data opportunity they offer.
And leading apparel and footwear consulting company Walter Wilhelm Associates will use real case studies to show how fashion companies are using product lifecycle management tools to realise customers' expectations.
GreenEarth Cleaning will examine what sustainable cleaning means to consumers.
And following the devastating building and factory failures in offshore locations, the Ethical Trading Initiative (ETI) will give a special presentation and update on the international safety accord.
"Fashion Impossible? What consumers really want - on trend, on time, in budget...guilt-free!" will take place at the Marriott Hotel in Leeds on 1 October and with just-style as media sponsor. Click here for more details.
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