The Bestseller wholesale chain is expanding rapidly into retail, with the launch of five more Exit children's fashion shops in Norway and Denmark. This takes the number of Exit stores to 37 in Europe, with 15 of them located in Denmark. 

The first Exit shops, which opened three years ago, are wholly owned by the chain. Since then, the group has opened franchise outlets. 

Wholesale is still the largest part of the company's business however. Bestseller also comprises a number of adult brands, wholesale and retail including Vera Moda, Only, and Jack and Jones. Bestseller Wholesale A/S is the largest wholesaler on the Danish market, with results after tax of DKK289m ($34m) in 1998/9, as against DKK154m ($18m) the previous year. The company is way ahead of its closest rival, Kansas Wenaas A/S, the workwear company, which earned DKK133m ($15.7m) after tax in 1999.  

For more information, visit the company website at

By Penny Leese