US: Wild Things allows consumers create customised apparel
Technical outerwear manufacturer Wild Things will allow consumers to customise their own apparel and have products delivered within two weeks.
Outdoor enthusiasts will be able to choose performance fabrics, insulation type and weight, colour, detail trim, hood or no hood and pocket placement.
Garments will initially be made available through the Wild Things website and through an exclusive sales and marketing agreement on Moosejaw's website and in select Moosejaw stores.
""This is the first scalable mass customization initiative available in the outdoor category," said Wild Things CEO Ed Schmults.
"Our outerwear is distinctive in that it provides personalization for individual customers at a mass production price. The outdoor consumer gets exactly what he or she wants quickly. Our customers can easily share their designs via Twitter, Facebook and Pinterest to validate or critique their decisions with friends. This viral marketing option will spread awareness of this new initiative. We couldn't think of a better partner than Moosejaw for this first phase, as they are progressive thinkers with a solid customer base that appreciates this option. In the end, this is about giving customers unmatched choice and value without having to hold finished goods inventory."
Customers select from 10 attributes including outer shell fabric, side panels, cuffs, chest pocket location, zipper pocket location, logo, insulation (PrimaLoft One, PrimaLoft Eco or PrimaLoft Sport) and color. As the options are selected, the customization tool is instantly updated using 3-D with zoom, rotation, color and feature changes, resulting in a real life view of the end product.
The garments will be produced in the USA across two facilities.
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