William Rast, the denim brand founded by Trace Ayala and Justin Timberlake, is to roll out its first free-standing stores in the US.

The brand, which is currently operated through subsidiaries of People's Liberation Inc, will sell men's and women's apparel and accessories in the new stores, and will also use them to debut new and exclusive styles.

"This is an important step for the William Rast brand," said CEO Colin Dyne.

"These retail locations will provide a destination to experience the complete lifestyle and culture of the William Rast line."

The first two full-priced stores are due to open in November in California, where the brand is based, with a further 40-50 locations planned over the next several years.