Wolverine Worldwide's namesake workwear clothing and footwear brand has launched a flame resistant apparel line which it claims uses fewer toxic chemicals than similar products.

FireZerO by Wolverine provides certified protection from heat and arc flash hazards, and includes eight styles such as knit shirts, twill button down shirts, sweatshirts, jackets and pants.

All garments protect against possible intermittent flame and thermal exposures, the company said, and are designed not to ignite or continue to burn, and to minimise the wearer's burn injury when exposed to accidental, momentary ignition sources. 

FireZerO by Wolverine also uses less formaldehyde than other similar flame resistant products, it claims. The line will be available at retailers in early 2015, with prices ranging from US$70-230, and plans to expand it in future seasons.