USA: Wolverine World Wide, Inc. Names Ors General Manager for Stanley Footgear
"The new Stanley Footgear line provides Wolverine with an entry into the value-price segment of the U.S. footwear market - a segment of the market where no other Wolverine World Wide brand currently competes," said Estes. With Stanley Footgear, we can now reach a part of the market that represents nearly 60% of the work boots sold in the U.S. We are very excited about the opportunity to leverage the values that Stanley represents into a line of high quality, value-priced footwear."
Mike Donabauer, Vice President of Marketing and Strategic Planning for the Wolverine Footwear Group, added, "Onder Ors joined our team as the Marketing Manager for the Wolverine Boots and Shoes brand in 1997 and was promoted to Director of Marketing for the Wolverine Footwear Group in 1999. During his tenure he has demonstrated broad, outstanding marketing skills which contributed to the growth of the Group's list of strong boot brands, including Bates Uniform Footwear, Coleman Footgear, HYTEST Safety Footwear and Wolverine Boots & Shoes. Onder's knowledge of the footwear industry, his excellent business sense, and ability to deliver results make him a natural for the position of General Manager for Stanley Footgear. I'm confident he will make this new brand a success."
Onder Ors, 34, holds an MBA degree in Marketing from Rutgers University and has more than five years of experience in footwear. Prior to joining Wolverine, Ors was Marketing and Advertising Manager for Meldisco, a division of Footstar, Inc.
Wolverine World Wide, Inc. manufactures and markets a wide variety of branded footwear and performance leathers. Major branded products of the Company include: Bates® Uniform Footwear; Caterpillar® Footwear; Coleman® Footgear; Harley-Davidson® Footwear; Hush Puppies® shoes, slippers, and accessories; HYTEST® safety footwear; Merrell® performance outdoor footwear; Wolverine® work, sport and rugged outdoor footwear, apparel and accessories; and Wolverine® All Season Weather Leathers(TM). The Company's premier comfort technologies include: Air Paradise, Bounce®, Comfort Curve®, Wolverine DuraShocks® and DuraShocks Motion Control(TM), Wolverine Fusion(TM) and Zero-G(TM).
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Companies: Wolverine World Wide Inc
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