UK: Women Disenchanted With Clothes Shopping - Report
A new report from Mintel finds dissatisfaction rife among today's British female shoppers. Latest research from Mintel questioning 2,274 women aged 15 and over, highlights the frustration experienced by the majority of British female clothes shoppers. Size presents the greatest issue, with over 40 per cent of female consumers seeking a wider range of sizes. A further 35 per cent would like to see better stock availability of their size. Frustration peaks among those aged 55-64, with almost 50 per cent of this group looking for a greater range of sizing. By contrast, it is the younger 15-19 age group, which is most likely at 21 per cent to feel that they are an unusual size and height, and consequently have trouble getting things to fit.
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