Until now, the brand has traded through a network of 400 concessions, including Selfridges, Fenwicks and House of Fraser. Now, advised by Jones Lang LaSalle, Olsen plans to acquire prime stores in several of the UK's biggest cities. The first site has already been secured at 34 Buchanan Street in Glasgow, where Olsen has taken a sublease from Next on 125 sq m of ground floor sales space and 80 sq m at basement level, at an initial rent of £216,000 per annum. Fitting-out is under way and the store will open next month.