A new branding programme for products containing wool that possess key technical performance benefits has been launched by The Woolmark Company.

Developed to identify fabrics with key performance benefits based on wool's natural inherent properties and innovations in processing and manufacture, the Woolscience brand will be used to market a range of products to the military, industrial, medical, workwear, bedding and equestrian end-user markets.

Performance will include vapour management comfort technology for apparel, bedding, equestrian and transport; Superwash and flame resist properties for transport; well-being and protection for apparel and bedding; and endurance and performance for apparel and equestrian end-uses.

Melba Industries Pty Ltd has been appointed as Woolmark's first Woolscience licensed commercial partner in the manufacturing of Woolscience fabrics in Australia. Melba already supplies technical fabrics to the Defence Forces and has extensive experience in the durability and endurance performances required of such garments.