AUSTRALIA: Woolmark, Michell Australia Join Forces On Optim
Terms of the agreement were announced by Woolmark managing director, David Conners, who said: "The supply of high quality Optim fibre is critical to the development of this innovative technology. I am particularly pleased that Australia's leading wool processor Michell, has entered this agreement, given their proven track record in quality and customer service."
Woolmark, as owner of the Optim Intellectual Property commercialisation rights, will be responsible for the delivery of Optim technology, product marketing, development and provision of technical expertise, whilst Michell will manage the commercial supply, sales and distribution of the Optim fibre.
Developed by The Woolmark Company, in conjunction with the CSIRO Textile and Fibre Technology division, Optim fibres are produced using advanced technology to deliver a supreme luxury fibre, created to satisfy consumer demand for lightweight natural quality and transeasonal innovation.
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