XOR Logicwear has launched its redesigned web site and online store offering branded fashion sportswear.

Despite winning several awards for the design of the old site the company felt it was time for a totally new look. The comapny claim that the resigned site now boasts easier navigation, faster loading and a more graphic style.

"The new site represents months of hard work and paying attention to customer and user feedback," said company president and chief designer Tom Geldner. "Everyone agreed the old site was kind of mild with too much text. The new one is more edgy and upbeat."

The shopping cart system has also been improved and an affiliate tracking program added so qualified businesses can add XOR's unique products to their web sites.