SOUTH KOREA: Yoon to chair new Fila management team
Fila Korea and its holding company Global Leading Brands House have announced a new executive management team for global sportswear firm Fila.
Fila Korea acquired the global Fila footwear and apparel business earlier this month from Sport Brands International (SBI) for an undisclosed price.
Yoon-Soo (Gene) Yoon, chairman and CEO of Fila Korea, who led the acquisition along with sportswear industry veteran and former Fila CEO Jon Epstein, will become chairman of GLBH and Fila.
He has been associated with the Fila brand since 1984 when he served as the company's first footwear sourcing agent in Korea. By 2005, Yoon had purchased a long-term license for Fila in Korea from Sport Brands International.
Epstein, 52, played a pivotal role in facilitating the Fila sale to Fila Korea and GLBH and has more than 30 years experience in the athletic footwear and apparel industry. He has served in senior sales and management roles with Adidas, Fila and Le Coq Sportif.
In his new capacity, Epstein will oversee global product development, sales and marketing for the brand, and will also serve as the company's president of Fila USA.
Joining Yoon and Epstein as president of GLBH and Fila is YC Cho, who most recently served as president of Fila Korea. Cho will relocate from Seoul, Korea to Sparks, Maryland where the company's US operations are based.
Fila is hoping to emphasise its strong heritage in the sportswear category in traditional country club sports including tennis, golf and ski.
Yoon said: "Having been affiliated with Fila for so many years, we are proud to have the opportunity to lead such a distinguished brand. Fila has tremendous upside potential and we are very excited about its future."
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