Italian fashion company Benetton Group has consolidated its management and creative structure with the appointment of You Nguyen as United Colors of Benetton’s new chief merchandising officer and creative director.

"I am very pleased to welcome Mr Nguyen," said Alessandro Benetton, executive deputy chairman of Benetton Group. "I believe his international experience will help us to write a new chapter in our story of innovation so we may continue to be prime movers in the economic and social geography of the upcoming decades – not least through a consistent integration of on-trend fashions and dependable quality and prices.

"We want Benetton to be an increasingly important part of the world we live in, which is why we devote body and soul to our job. We will do even better, that which we already do well."

Nguyen was most recently global senior vice-president of merchandising and design, for Levi’s Women in 2009.