US online footwear retailer Zappos has announced the launch of its first Mobile shopping application for the popular iPad tablet computer.

The company said that within the first week of launching, the app was downloaded 10,000 times and became a top ten iPad app at the Apple iTunes store.

All purchases are from the app are routed through Zappos.com’s web servers.

"The goal of the Zappos Mobile App was to deliver a simple shopping experience on the coolest device on the street in eons," said Ian Klassen, Zappos mobile program manager. “The Zappos Mobile App does its darndest to deliver the same WOW service that Zappos.com is known for, in a fun, convenient and innovative way.”

The app's categories include shoes, clothing, beauty, bags & handbags, accessories, housewares, new products and gift cards.