Zeekit launches virtual fitting room app
Using the Zeekit app, consumers can “try on” fashions before buying online or trying on instore
A virtual fitting room for consumers and retailers that lets shoppers virtually "try on" fashions before buying online or trying on instore, has launched at New York Fashion Week through a partnership with US brand Rebecca Minkoff.
Zeekit, which has raised US$9m in a Series A round, is a B2C platform and mobile app that reinvents the way consumers browse, share and shop from their mobile devices, according to the company.
Using the Zeekit app, consumers can "try on" fashions before buying online or trying on instore. After uploading a full-body picture, a shopper taps a product they see online, in print or instore and is able to see how it looks and fits on their actual body. The item can then be mixed and matched with fashions from different retailers in their virtual closet, shared with friends or purchased through a link in the app.
According to Zeekit, retailers and brands can easily incorporate the Zeekit button in their online, mobile and physical stores to give shoppers the ability to try on their entire catalogue of products, virtually.
"We're creating a new shopping experience by making both online and in-store shopping fun, social, simple and risk-free," says Yael Vizel, Zeekit chief executive officer and co-founder. "Our first-to-market technology is unlike any other visualisation technology that exists in the market."
Help test our new apparel sourcing tool.
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Nike filed patent for "reinforced denim"
- Gap unveils five-year sustainable fibres pledge
- Adidas and Reebok top transparency index
- US textile industry applauds Trump executive order
- Lenzing unveils new sustainability strategy
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Myanmar - ISA Country Report