Aimer to improve R&D management with PLM 

8 March 2016 | News | Source: Katie Smith

Chinese intimate apparel brand Aimer has selected Centric Software's product lifecycle management (PLM) to enhance its R&D management and response time. 

Founded in 1993, Beijing-based Aimer Group supplies high quality underwear and accessories, and claims to be a fashion leader in China with an active expansion into overseas markets. 

As well as operating two production sites in Suzhou, Jiangsu and Shunyi, Beijing, its brands include Aimer, Modelab, Aimer Sports, Aimer Home, Aimer Kids, La Clover, Aimer Men, Body Wild, Imi's, Shine Love, Aimer family house, and Bechic. 

Aimer will use Centric 8 PLM to improve data management in product design and R&D, and to enhance collaboration between R&D, design and development. 

The company's main challenge has been R&D data management, which involves keeping track of data on styles and materials, design files and supplier information. Aimer said it needed to enhance inter-departmental communication and easily reuse data and design assets to speed up product development and improve overall efficiency.