British brand Musto invests in PLM for expansion
5 August 2015 | News | Source: Katie Smith
British clothing brand Musto has selected Centric Software's product lifecycle management (PLM) software to help support its expansion plans in Europe.
Musto, which produces technical performance clothing, luggage and accessories for sailing, will use the Centric 8 PLM software to more closely manage its product development process and safeguard uncompromising, brand-critical standards of performance and quality.
"Choosing the right PLM solution from the right vendor is essential to laying the foundations for expanding into new markets and improving margins, but, even more critical, to ensuring that product remains the hero," says CEO Peter Smith.