FRANCE: New software helps Auchan manage apparel purchasing

29 November 2007 | News | Source: just-style.com

Auchan SA, the EUR35bn French retailer with 1,115 supermarkets throughout the world, is counting on new supply chain software to manage the increasingly complex planning and merchandising activities within its textile divisions.

The retailer’s Apparel Purchase Centre in France has turned to TXT e-solutions to help redefine targeted ranges and adapt more quickly to changes in demand for its women’s wear, men’s wear, children’s wear, babywear and shoes.

Auchan will use TXTDemand to assist with planning purchases, managing assortments and replenishing stores by analysing sales data to determine the right product in the right quantity at the right time.

To help with the sourcing and purchasing of merchandise with a number of internal and
external suppliers, Auchan has chosen TXT’s product lifecycle management (PLM) and collaborative solutions, TXTProduct and TXTChain, to plan collections, manage product technical data, collaboratively source and manage offers.

TXTDrive will give the retailer more analytical prowess so that it can easily gauge its supply chain performance using specially created on-screen ‘dashboards’ and ‘key performance indicators.’

And to give the retailer the ability to see what selected items will actually look like when displayed in stores before buying or allocating them, a Visual Retailing tool for merchandising has also been integrated into the TXT software suite.

“We expect an increase in turnover on apparel in our hypermarkets, as well as more control over our margins,” says Daniel Malouf at Auchan.

“Stock rotations in stores will be speeded-up and we look forward to the possibility of being able to make lots of users work in a ‘collaborative’ way.”

Auchan says that it will first concentrate on the women’s wear segment, and then extend the use of the system to other activities.