PLM Success at Gruppo Cartorama: Making the Right Choice to Manage a "Dizzying" Pace of Product Innovation

19 March 2012 | Source: Centric Software

12,000 New Products Each Year + Too Many Spreadsheets = Time for a Change.

As a leading maker of licensed goods for the school, stationary, gift and Christmas markets in Italy, Gruppo Cartorama manages 60 brands-mostly aimed at the children's and teen markets-including names like Adidas, Benetton, Hello Kitty and Disney products.