PLM to support Under Armour growth and innovation

11 August 2015 | News | Source: Katie Smith

Performance apparel and footwear brand Under Armour has chosen to implement Centric Software's product lifecycle management (PLM) software to support its growth and product innovation.

The company will deploy Centric 8 PLM, including mobile applications, to more than 1,000 employees in footwear, apparel and equipment.

Under Armour says the platform will allow it to continue to focus on product innovation, in addition to speed product development, improve costs and increase market responsiveness.

"Under Armour selected Centric for its team expertise and revolutionary product roadmap, including the development of mobile applications," said Kip Fulks, president of footwear and innovation at Under Armour.

"As a global growth company, our brand needs a cutting-edge PLM partner that can continue to elevate and adapt as new initiatives and strategies are implemented."