SINGAPORE: FJ Benjamin signs on to On-Demand PLM

1 November 2011 | News | Source: Leonie Barrie

Fashion retailer FJ Benjamin has signs on to WFX On-Demand's web-based PLM solution to use across its in-house brands and global vendor base.

The tool will be implemented at offices in Singapore, Hong Kong and Shenzhen and a vendor base that comprises four countries. The retailer has numerous product development teams in place to manage different product categories but consolidated sourcing units and some common vendors.

WFX will provide a single point of information across all product related activities, helping FJ Benjamin to source more efficiently, reduce product costs and achieve higher margins.

"Our business has grown significantly and as a result various business units have adopted various processes for product development," explains co-creative director Odile Benjamin. "We needed a single system to manage all these disconnected processes."

Headquartered in Singapore, FJ Benjamin is the importer and distributor of over 20 brands including Banana Republic, Celine, Gap, Givenchy, Goyard, Guess, La Senza and Raoul for which it operates over 160 retail stores/shop-in-shops and employs over 2,000 employees.