US: 3.1 Phillip Lim selects ERP and PLM to support growth

14 August 2014 | News | Source: Leonie Barrie

Designer fashion, accessories and footwear brand 3.1 Phillip Lim is to implement the BlueCherry Enterprise Suite to support the domestic and international growth of their business and the development of new sales channels.

BlueCherry ERP (Enterprise Resource Planning) will help the company improve its business and supply chain integration while providing reporting and real-time analytics.

In addition, BlueCherry PLM (Product Lifecycle Management) will allow the fashion house to speed new products to market while improving visibility and collaboration with global and domestic business partners.

"With our business rapidly expanding into new international and domestic markets, we knew it was necessary to find a fashion-focused solution that could support our growth while providing the visibility and accuracy we needed," said Wen Zhou, company CEO and president.

As a platform for future growth, BlueCherry will also provide 3.1 Phillip Lim with extensive planning tools and improved customer satisfaction as a result of the enhanced visibility and merchandise planning.