US: Apparel Business Systems launch new brand, website and location

10 June 2014 | News | Source: just-style

Apparel Business Systems (ABS) today announced its new brand identity, designed to reflect its position as an innovator in software solutions for the apparel, footwear and sewn products industries. This coincides with its launch of a redesigned website and expansion to a new corporate headquarters in Plymouth Meeting, PA. The new brand will appear across all customer experience platforms, including the new company website.

"With our significant longevity in the marketplace, we felt the time was right to launch a new identity that better represents our organization today and reflects our commitment to the future," comments Damien Kodner, Director of Sales and Marketing at ABS. "The new logo design depicts a blazing torch symbolizing our commitment to guiding our customers to success. The colors express our innovative spirit and energetic approach to software and service."

"The goal of our new website is to clearly communicate who we are and what we offer." The company's new website details ABS products and services and includes the features and functions of its popular web-enabled software suite. It offers improved ease of use for both existing and prospective clients plus enhanced navigation and a client portal. The new and corporate headquarters provides state of the art communications and additional space for growth, and is located at 2250 Hickory Road, Suite 10, Plymouth Meeting, PA.