US: Dance firm Zumba using PLM to build apparel brand

1 May 2014 | News | Source: Leonie Barrie

Global dance-fitness firm Zumba is implementing Lectra Fashion PLM to help manage the growth of its active wear line.

Zumba, whose dance-party workouts have a worldwide following of 15m fans in more than 180 countries, also designs, develops and sells apparel ranging from active wear essentials to fashion-infused designs.

"Our goal at Zumba is to grow a successful apparel brand that can transcend any space, whether fitness or every day life," says Gabriel Bottazzi, president of apparel at Zumba.

Lectra Fashion PLM will be used for Zumba's apparel line starting with design, incorporating product development and sourcing. This will help the brand to better manage efficiencies with factories to understand sample development process, fabrics and trims, and lab dips.