US: Greg Norman Collection to deploy PLM tool

7 April 2010 | News | Source: just-style.com

Tharanco Group has begun using YuniquePLM at its Greg Norman Collection division, to help streamline the design, product development, and supplier collaboration processes.

The product lifecycle management (PLM) solution, which is part of Gerber Technology, will centralise and make up-to-date product information more accessible at the golf-inspired sportswear firm - which should speed the decision-making process. 

“While we expect PLM to save us time and money, the larger goal for us is to become more accurate and consistent in our product definition,” explains Bjorn Bengtsson, director of merchandising and design at Greg Norman Collection.

“With everything at our fingertips, we will no longer need to search through images, spreadsheets, files, and overloaded email folders to accomplish our work.

“Both internal teams and our suppliers will benefit from the consistent presentation of accurate, up-to-date product information.”

Design and product development teams are expected to go-live on the new system in about two months.

The company plans to add other divisions, team members, and global suppliers in future phases of implementation.