US: Lectra gain Poulton as VP PLM Sales for North America

Lectra has named Simon Poulton Vice President of Strategic Fashion and PLM Sales for Lectra North America. Based in New York City, Poulton reports to Roy Shurling, President of Lectra North America, and is responsible for strengthening and extending Lectra's foothold in the fashion and retail sectors, and increasing revenue through Lectra's PLM offering.

Poulton has more than 30 years' experience in the apparel and technology industries, including a number of years spent with Lectra. This post marks his return to the company. He has held sales and leadership roles working with various companies in the apparel industry, including Wal-Mart, Gap, Liz Claiborne, JC Penney, The Limited, Levi Strauss, and many others.

"Simon Poulton is taking on this position under difficult economic conditions for our industry. We are happy to have him back. His wealth of knowledge and experience in the apparel industry will help enlarge our strategic fashion business," said Roy Shurling, President of Lectra North America. "I am confident Lectra's leading technology combined with Poulton's expertise will provide retail, footwear and apparel companies with what they need to overcome today's economic realities."

"I am very happy to be back at Lectra," said Poulton. "Because of the unprecedented economic climate, brands and retailers will need to invest in innovative software that allows them to increase productivity while saving money. With a strong North American team and our global network, Lectra is uniquely positioned to achieve this."

Read about Lectra in the PLM directory