US: Wal-Mart Taps Agentrics to Support Great Value Re-Branding, Private Label Development

12 January 2009 | News | Source: Agentrics

CHICAGO, IL - Agentrics today announced that Wal-Mart Stores Inc., selected the Agentrics product lifecycle management (PLM) platform to support the collaborative development of its private brand products, beginning with the Wal-Mart Great Value line. Agentrics PLM features a Web-based, collaborative, end-to-end work process, database and production environment to drive speed, innovation and consistency across the product lifecycle. Agentrics has rebranded the Wal-Mart system, which is now referred to as "Wal-Mart ASPECT" across the retailer's network.

In October, Wal-Mart and more than 500 suppliers began using Agentrics PLM to support the re-branding of the Wal-Mart Great Value line. Great Value is the highest selling consumer brand in North America.. The re-branded products will appear in stores beginning this month. Throughout 2009, Wal-Mart will continue to add more suppliers to the system.

"Wal-Mart private brands have enjoyed tremendous success, and we are excited and proud to be chosen as its PLM partner, starting with the massive re-branding of the Great Value line," said Agentrics CEO Thomas Corbett. "Customers have great respect for Wal-Mart store brands, and now the retailer is equipped to better serve its shoppers with even greater selection. Wal-Mart is well on its way to creating the world's most efficient PLM environment."

Agentrics PLM helps retailers and manufacturers gain more control, speed and accuracy throughout the product development lifecycle. With Agentrics PLM, users can: - Increase data and process accuracy to eliminate costly rework and iterations as well as validate origin, ingredient and nutrition information - Significantly increase the number of products and projects, through simplified processes and automated workflows, without increasing associated costs - Improve time-to-market by more closely tracking progress and completion cycles.

Agentrics PLM also includes features for rapidly identifying ingredient and supplier information and tracking audit details to support critical food safety needs. The system will integrate content from the forthcoming food safety management system that Agentrics is co-developing for the Food Marketing Institute Safe Quality Foods program.

"Private label is one of the few bright spots in today's challenging economic environment as consumers increasingly choose store brands over national brands," said Kieran Forsey, Agentrics senior vice president of products and marketing. "Agentrics PLM helps retailers stay ahead of demand by producing more products with greater innovation and quality and bringing them to market faster than ever. In 2008, we added many new capabilities to our platform, including advanced food safety features, which allow our customers to more actively monitor supplier and product quality and more quickly respond to potential issues. We have enjoyed significant growth in our PLM business as more retailers look to build internally a production environment with all the tools and processes to work collaboratively with partners -- from ingredient suppliers to package designers -- so they can quickly serve customers with a greater selection of products to meet changing lifestyles and perceptions of value."

About Agentrics
A trusted solutions leader for the global retail and consumer goods industry, Agentrics helps retailers and their trading partners enhance profitability, on-shelf availability and customer satisfaction. Based in Chicago and with locations in more than 15 countries, Agentrics offers solutions for sourcing, collaboration, forecasting, data synchronization, point-of-sale data sharing and private label product management. Agentrics customers include more than half of the world's top 25 retailers, which account for nearly $1.5 trillion in consumer spending. Since 2000, Agentrics has helped customers save more than $6 billion in costs.

Agentrics customers include Aeon, Ahold USA, Alcampo, Auchan, Best Buy, Canadian Tire, Carrefour, Casino, Coles Group, Coop Italia, Coop Switzerland, CVS/pharmacy, Dairy Farm, Dansk Supermarked Gruppen, Delhaize Group, Diageo, El Corte Ingles, Food Lion, GlaxoSmithKline, Izumiya, KarstadtQuelle, Kesa, Kesko Food Ltd., Kingfisher, Kroger, Lotte, Makro Asia, Manor, Marks & Spencer, Metro Group, Migros, Panasonic, REWE Group, Royal Ahold, Safeway, Sainsbury's, SCA Hygiene Products, Tesco and Walgreens.

 

Read about Agentrics in the PLM directory