Webinar: A Future that's Made to Measure
19 October 2016 | Features & Interviews | Source: Lectra
In this webinar, Valérie Vaillant, Fashion Marketing Project Manager, Lectra, will take an in-depth look at the market potential of the made-to-measure category for tailored menswear, which before today's technology has been limited in size and scope. She will also look at the different advantages of a made-to-measure business model, where supply equals demand, less capital is required up front, and customer loyalty plays a much more significant role when it comes to repeat business.
Finally, Valérie will explore the specific challenges of running a made to measure business when it comes to product development processes and the supply chain, and address how businesses can overcome these challenges.
Whether you are a brand, retailer or manufacturer who is just curious about the made-to-measure category, or seriously considering launching or expanding into made to measure, this webinar will provide you with insight into this burgeoning market category
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