With Marketing Studio by Zweave, Apparel Manufacturers benefit from increased Product Lifecycle Management Capabilities

11 January 2009 | News | Source: Zweave Inc

New York, NY, January 11th, 2009 - Zweave, Inc., the leader in On Demand PLM software for Apparel Retail and Manufacturing organizations is pleased to announce the release of Marketing Studio a powerful, integrated PLM solution.

“Marketing Management in Apparel Manufacturing organizations means different things to different people” says Laura McCann-Ramsey, CEO of Zweave. “Our take on Marketing for this industry includes tools for sales and marketing teams to manage their documentation and assets. These include pricing, catalogs, signage, advertising and legal documentation leveraged in sales and marketing activities. If you create this information we have a place to store it, manage it, share it and find it”

“More then ever our clients manage assets used in communicating their brand, and products”, says David Buck, CIO. “Zdesign, our PLM solution for this industry is built on a content management system foundation that allows us to store out graphic assets such as web pages, catalog layouts, pricing sheets and more within the context of a brand’s portfolio. The capability to store this information with versioning, libraries, search and tagging capabilities transforms asset management into a powerful tool. We have found that Marketing Studio combined with Showroom our Collaborative Studio to showcase an organization’s products offers a new way for marketing and sales teams to work with their external clients within a PLM framework. We have been implementing this combination successfully and our clients are increasingly excited by what can be included in their PLM scope. We offer Marketing Studio for $25/ month a user to subscriber’s of our PLM solutions and can stand up Marketing Studio as a stand alone tool if required”.

About Zweave
Zweave, Inc. is a leader in on-demand Design Automation Software, serving the needs of federal and consumer product development organizations. For the thousands of people working in organizations that design, source and manufacture clothing, footwear, equipment, textiles and consumer products, Zweave’s software solutions make it as easy as possible to share and manage product development information anywhere, anytime.

 

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