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• On-Trend' Innovation & Marketing Concepts: The Convenience Mega-Trend
  By: Verdict
  Innovation is a major driver of growth yet statistics suggest that around 80-90% of all new products fail and industry executives are generally disappointed in their ability to stimulate innovation.... more
  Aug 2008 - £ 1190.00

• On-Trend' Innovation & Marketing Concepts: The Individualism Mega-Trend
  By: Verdict
  Innovation is a major driver of growth yet statistics suggest that around 80-90% of all new products fail and industry executives are generally disappointed in their ability to stimulate innovation.... more
  May 2008 - £ 1190.00

• On-Trend' Innovation & Marketing Concepts: The Sensory Mega-Trend
  By: Verdict
  Innovation is a major driver of growth yet statistics suggest that around 80-90% of all new products fail and industry executives are generally disappointed in their ability to stimulate innovation.... more
  May 2008 - £ 1190.00

• Cult of the Celebrity - Exploring the implications for effective consumer packaged goods branding
  By: Verdict
  The 'Cult of Celebrity' has reached a crossroads over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking.... more
  May 2008 - £ 1190.00

• Best Practice In Marketing To Female Consumers
  By: Datamonitor
  Women are staying single for longer, having children later, and outliving men well into an increasingly prosperous old age. However, too many marketers' approaches to female consumers are reliant on o... more
  Jul 2007 - £ 1495.00

• The apparel industry’s top seven mega-trends - Management briefing (download)
  By: just-style.com
  FREE to full members of just-style.com
  Fads come and go, particularly in the fashion world. Often, behind those blips in consumer preferences, we see deeper, more impactful undercurrents that signal larger changes in direction in the marke... more
  May 2007 - £ 177.00

• Micromerchandising: The next generation - Management briefing (download)
  By: just-style.com
  FREE to full members of just-style.com
  Since its infancy, the aim of micromerchandising has been to determine the breadth and range of products and stocking levels for garments at particular stores for a retailer.... more
  Apr 2007 - £ 177.00