Introduction
JC Penney has geared up its brand portfolio through the introduction of new brands such as a.n.a, east 5th, Concepts and Solitude. The company has launched a new brand positioning called 'Every Day Matters'. Through these branding initiatives, the company plans to become a lifestyle shopping destination for style and quality at attractive prices.
Scope
Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
JC Penney is engaged in retailing apparel, accessories and home furnishings. The company operates through department stores and direct marketing channels. The company sells a variety of merchandise through its website jcp.com and catalogs. The company recorded revenues of $19,903 million during the fiscal year ended January 2007, an increase of 6% over 2006. The department store division generated 85.2% of the total revenues in fiscal year 2007 and the direct (Internet/catalog) division generated 14.8% of the total revenues in fiscal year 2007. In addition to national brands, JC Penney also offers private brands such as a.n.a, Arizona Jean Company, Chris Madden Hotel Collection, east 5th and JC Penney Home Collection.
Reasons to Purchase
Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization.

Overview
Catalyst
Summary
Company Structure
Company Overview and Key Facts
Business Description
History
Company Locations and Subsidiaries
Company Financials
Revenue by Division
Products and Services List
Major products and services
Competitors and strategic business relationships
Key Competitors
Suppliers and Partners
Shareholding Structure
Strategy
Company View
Strategy
Corporate Social Responsibility
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Wholesale
Sales
Key Employees
List of Key Employees
Key Employee Biographies
Appendix
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: J.C.Penney - Key Facts
Table 2: J.C.Penney - Other Locations and Subsidiaries
Table 3: J.C. Penney - Revenue by Division, 2005-2006 ($ Mn)
Table 4: J.C. Penney - List of Products
Table 5: J.C.Penney - List of Brands
Table 6: J.C.Penney- Key Competitors
Table 7: J.C.Penney - Key Shareholders
Table 8: J.C. Penney - SWOT Analysis Summary
Table 9: J.C.Penney - Value Chain Analysis
Table 10: J.C.Penney – Key Employees