just-style believes that the global branded footwear market will continue to grow over the next five years - in fact an overall rise of 3.7% is predicted.

Customers around the world are heavily influenced by the image that a brand portrays and, as a result, leading companies are carrying out a number of wide-ranging initiatives to strengthen and re-position their brands. These initiatives range from launching new products and new advertising campaigns to selective sponsorship and brand placement.

Consumer retention remains a vital factor for footwear companies' continued success, and a market position can be improved or lost depending on customer numbers. Brand equity of products is becoming - and will continue to be - one of the most important factors affecting consumer purchasing decisions.

Increasing competition and falling prices have driven suppliers to re-think their strategies and develop additional capabilities such as:

- product development and design
- logistics management
- IT infrastructure
- inventory control.

In this new edition report, just-style analyses all aspects of the global branded footwear sector, including key market drivers and global trends, insight into the major footwear markets, industry changes and issues and profiles of the market leaders and forecasts to 2011.

Chapter 1 looks at how the economics of the global market are shifting and changing, with a number of key drivers/issues currently affecting the global economy. We also introduce how the market can be segmented into three main categories: regions whose economies are growing; economies where footwear becomes both a luxury and a status symbol for an increasingly affluent middle class; and developed countries, such as the US, the EU, Australasia and Japan.

Chapter 2 analyses global footwear trends, offering an overview of footwear supply, brand building and recognition, pricing, production versus consumption, global demand by sector and product type and the global market by value and volume with forecasts to 2011.

Chapter 3 takes a closer look at the major footwear markets: United States, United Kingdom, China, France, Russia and India. This includes the unit sales for each country 2005-2011, by sector i.e. men's, women's and children.

Chapter 4 pinpoints industry changes and issues that could affect the global market over the next five years, including market trends to watch, quota changes, e-commerce and technological changes.

Finally, Chapter 5 provides profiles of global market leaders in this sector, namely: Brown Shoe Company Inc, C&J Clark Ltd, Timberland, Wolverine Worldwide Inc, Skechers and Vans.

Chapter 1 Global trends
The world economy

Chapter 2 Global footwear trends
Overview of footwear supply
Key global market drivers 2006-2011
Brand building and recognition
Replacement due to wear
Growth in casual dressing
Huge product range
Sales driven by fashion
Pricing
Production versus consumption
Environmental impact
Global demand

Chapter 3 The major footwear markets
United States
United Kingdom
Key economic points concerning the UK
China
France
Germany
Russia
India

Chapter 4 Industry changes and issues 2006-2011
Growth of luxury
Market trends to watch
Quota changes
Emergence of South Asia
New footwear sourcing strategies
e-commerce
Ethical trading
Technological changes
Interviews with industry leaders
Interview 1: Niall Campbell, managing director, British Footwear Association
Interview 2: Duncan Scott, vice president, Adidas Footwear Sourcing

Chapter 5 Profiles of global market leaders
Brown Shoe Company Inc
C&J Clark Ltd
Timberland
Wolverine Worldwide Inc
Skechers
Vans

List of figures
Figure 1: Global branded footwear market by value, 2001-2011 (US$bn)
Figure 2: Global branded footwear market by volume, 2001-2011 (pairs, bn)

List of tables
Table 1: Projected world population, 2000-2011
Table 2: Global footwear demand, 2005-2011 (pairs, bn)
Table 3: Men’s footwear: Global demand by product type, 2005-2011 (pairs, bn)
Table 4: Women’s footwear: Global demand by product type, 2005-2011 (pairs, bn)
Table 5: Children’s footwear global demand 2005-2011 (pairs, bn)
Table 6: US: branded footwear market, 2005-2011 (pairs, bn)
Table 7: UK: branded footwear market, 2005-2011 (pairs, m)
Table 8: Estimated share of the UK retail market, by retailer, 2002-2004 (GBPm and %)
Table 9: China: branded footwear market, 2005-2011 (pairs, bn)
Table 10: France: branded footwear market, 2005-2011 (pairs, m)
Table 11: Germany: branded footwear market, 2005-2011 (pairs, m)
Table 12: Russia: branded footwear market, 2005-2011 (pairs, m)
Table 13: India: branded footwear market, 2005-2011 (pairs, m)