This is the fourth edition of just-style's best-selling denim and jeanswear market review. Consumer, brand and retail market themes are considered but unavoidably from the perspective of the current economic ‘credit crunch’ situation, and its effect on the fashion retail industry worldwide.

For the first time, the report contains an alternative and pessimistic scenario (in addition to the main market data provided) for the jeans market. In it the world market in 2009 will be US$3bn lower than our original forecasts. By 2016, the industry will have grown by 10% over 2008, as against the original forecast of 11.7%. This will effectively set the industry back by three years.

Report coverage

Chapter 1 provides a full executive summary.

Chapter 2 Introduction and economic situation
Here we set the context for how we have analysed the market for this latest edition of the report.

Chapter 3 Denim and jeanswear: product, markets and the industry
In this chapter, the product sector is defined in the context of the garment, the fabric and the consumer attitude to wearing jeans. We explain how we have split out the global market for analysis and we define what we have included in our coverage of denim and jeanswear. just-style estimates that the jeans participation share within the total denim industry lies between 75% and 80%, by both volume and value.

Chapter 4 The denim jeans market, 2004-2016
Chapter 4 looks at the total jeans market, which just-style estimates to be worth US$51.75bn for the calendar year 2008. That monetary estimate is segmented by region, and expressed in units, consumption per person per year, and by the retail price paid. Forecasts are made on the same basis up to 2016.

Regional pricing, consumption and market value data is provided for 2004, 2008, 2012 and 2016. Also included in this chapter is regional market values, units and % market growth trended annually from 2004 out to 2016.

Major regions covered include North America, Europe (incl. Turkey), Japan and South Korea. For the first time and in addition, we provide sub-regional data in each of the main tables. The sub-regions covered include:

• Western Europe
• Eastern Europe and Turkey
• Middle East
• Indian sub-continent
• Russia and the ‘Stans’
• Japan & South Korea
• China
• Southeast Asia and Pacific
• Australia and New Zealand
• South America
• Africa

Chapter 5 The denim jeans market: alternative and pessimistic scenarios
There could not be a more difficult time than now to make long-term forecasts in the fashion industry, so in Chapter 5, an alternative and pessimistic scenario is created for the denim jeans industry and comparisons are made against this and the main forecast data provided in chpater 4.

Chapter 6 Jeans distribution and pricing
This chapter addresses the distribution of both brands and retail own-label, and their relative prices. The denim jeans industry is composed of national and international retailers, global and regional jeans brands, and of manufacturers in lower-cost countries, whose names are unknown to the consumer, but important to the industry.

Chapter 7 Denim and jeans supply-side issues
Continuing with jeans economics, Chapter 7 concentrates on the supply side of the industry, and the manner in which different brands position themselves.

Chapter 8 Product, market and distribution trends considers whether company’s attitudes to consumers and to retail are likely to change as a result of the credit crunch. Changes will affect both distribution and the supply chain, and this is considered, in particular the future nature of international strategic alliances within this most global of branded clothing sectors.

Read more about this report with just-style's research article here

Chapter 1 Executive summary
The current economic situation
Denim in the context of the fashion industry
Denim weaving capacity
Market comparisons with earlier editions
The current denim jeans market, 2008, growth from 2004
The future denim jeans market, 2012
The long-term future denim jeans market, 2016
Jeans prices
Brands
Supply-side issues
Pricing and cost structures
Product, market and distribution trends

Chapter 2 Introduction and economic situation
Evolution of the report
Report coverage
The current economic situation

Chapter 3 Denim and jeanswear: product, markets and the industry
Denim definition and origins
Jeans definition and origins
Jeans history in society
World regions for analysis
Denim and jeans: what is included and what is excluded
Sources of statistical data
Denim garment producers
Denim weaving capacity
Exchange rates

Chapter 4 The denim jeans market, 2004-2016
Comparisons with earlier report editions and other estimates
The historic denim jeans market, 2004
Major regional jeans markets, US dollar values, 2004
Jeans US dollar values in the rest of the world, 2004
Jeans units and consumption per person by region, 2004
Jeans prices by region, 2004
The current denim jeans market, 2008
Major regional jeans markets, US dollar values, 2008
Jeans US dollar values in the rest of the world, 2008
Jeans units and consumption per person by region, 2008
Jeans prices by region, 2008
The future denim jeans market, 2012
Major regional jeans markets, US dollar values, 2012
Jeans US dollar values in the rest of the world, 2012
Jeans units and consumption per person by region, 2012
Jeans prices by region, 2012
The long-term future denim jeans market, 2016
Major regional jeans markets, US dollar values, 2016
Jeans US dollar values in the rest of the world, 2016
Jeans units and consumption per person by region, 2016
Jeans prices by region, 2016
Long-term trends, 2004 to 2016

Chapter 5 The denim jeans market: alternative and pessimistic scenarios
Comparison with the estimates and forecasts in Chapter 4
Alternative and pessimistic denim jeans scenario

Chapter 6 Jeans distribution and pricing
Jeans prices
Jeans retailers and their purchasing quantities
Who are the jeans brands and the jeans retailer own labels?
Brands and retailer own labels in the jeans price-fashion matrix
Specific jeans brands and retailer own labels in the jeans price-fashion matrix
The jeans pricing onion

Chapter 7 Denim and jeans supply-side issues
The evolution of the jeans and denim supply chain
Jeans and denim pricing, and cost structures
Examples of shifting denim and jeans supply chains
Cone Denim (the International Textile Group, ITG)
Tavex
Turkey since 2007
Denim in India: a growth story
Raymond of India and UCO of Belgium
Diesel and Arvind

Chapter 8 Product, market and distribution trends
The nature of trends in the denim and jeans markets
New brands
Authenticity
The crowded denim jeans market
Distribution in the jeans market

List of tables
Table 1: Jeans unit consumption and denim metres usage, 2008
Table 2: Major currency exchange rates, as at 20 September 2007
Table 3: Major currency exchange rates, as at 6 April 2009
Table 4: Jeans retail market value, market share and population by region, 2004 (US$m, % and m people)
Table 5: Jeans retail market units, market share, population and consumption by region, 2004 (m units, % and m people)
Table 6: Jeans retail market value, units and prices by region, 2004 (US$m, m units, US$)
Table 7: Jeans retail market value, market share and population by region, 2008 (US$m, % and m people)
Table 8: Jeans retail market units, market share, population and consumption by region, 2008 (m units, % and m people)
Table 9: Jeans retail market value, units and prices by region, 2008 (US$m, m units, US$)
Table 10: Jeans retail market value, market share and population by region, 2012 (US$m, % and m people)
Table 11: Jeans retail market units, market share, population and consumption by region, 2012 (m units, % and m people)
Table 12: Jeans retail market value, units and prices by region, 2012 (US$m, m units, US$)
Table 13: Jeans retail market value, market share and population by region, 2016 (US$m, % and m people)
Table 14: Jeans retail market units, market share, population and consumption by region, 2016 (m units, % and m people)
Table 15: Jeans retail market value, units and prices by region, 2016 (US$m, m units, US$)
Table 16: Jeans retail market value and % change by region, 2004-2016 (US$m and %)
Table 17: Jeans retail market units and % change by region, 2004-2016 (US$m and %)
Table 18: Percentage (downward) changes to jeans volumes and prices by region, 2008-2011 (%)
Table 19: Alternative scenario: Jeans retail market value by region, 2004-2016 (US$m)
Table 20: Alternative scenario: Jeans retail market units by region, 2004-2016 (US$m)
Table 21: Jeans market overall percentage growth by region, 2016 over 2008 (%)
Table 22: Retail formats and brand/own label stocking preferences
Table 23: Jeans cost structure
Table 24: Retail, wholesale and fabric added value chain by region, 2008

List of figures
Figure 1: The generic price-fashion matrix
Figure 2: The jeans price/fashion matrix
Figure 3: Specific jeans brands and retail own labels
Figure 4: The producer-to-consumer supply chain