Over the last decade, the lingerie product group has been one of the most fiercely contested areas of clothing, with a multitude of national and international brands competing with some big-hitting private-label retailers.

In this fourth-edition report analysing the product sector at the end of the decade, lingerie is once again reviewed worldwide, providing an analysis of an industry that - post-recession - now needs to tune in with changing and future consumer wants.

Data includes bras' and briefs' market value, volume and % growth for the world total and by major region. This data is provided for 2004, 2008, 2009, 2010, 2012 and 2016. The market value data is also presented year-on-year from 2004 to 2016.

Following Chapters 1 and 2 (executive summary and introduction), the lingerie product sector in Chapter 3 is reviewed historically and in Chapter 4 it is defined in terms of product mix. The lingerie product category is quite diverse. This definition matters because of the polarisation of the market between desirable and aspirational bras, briefs and bodywear and the ‘everyday value’ (or cheap) end of the market, which is particularly prevalent in briefs sold in packs. The explanation of the report's quantitative methodology is contained in Chapter 5.

Chapters 6 through 9 look at the total global lingerie market, which just-style values for 2009 at US$28.99bn. The fundamental marketing issue in the lingerie business is no longer the battle for share that took place between US-based global brands, and retailers’ own-labels worldwide. The US brands have looked at this battle, and decided that in some parts of it, they no longer wish to fight. Consequently, the market has become very fragmented.

In Chapter 10, brands and their price points in the UK market are considered in depth, whilst continuing from market positioning, Chapter 11 addresses the major trends of the moment.

Chapter 12 looks at recent commercial events. In order to throw light on this, in Chapter 13 there is an in-depth interview with the managing editor of Underlines, a trade magazine, which in turn is followed by some reflections from lingerie retailers. The report closes with the author’s business comments on an interview conducted with the managing director of Triumph International, one of Europe’s largest brands.

Find out more: click on the Contents tab on this page to view a full table of contents for the report and click on the Sample tab to download a sample pdf file.

Read more about this report with just-style's research article here

Chapter 1 Executive summary
Lingerie has a stylish and colourful history
Lingerie garment definitions
A woman's lingerie wardrobe
The lingerie market: history, 2004-2008
The lingerie market, 2009
The lingerie market, 2016
The price-fashion matrix
Industry trends
The credit crunch recession
just-style's view of the state of the industry

Chapter 2 Introduction
Bra wars
Report coverage

Chapter 3 A stylish and colourful history

Chapter 4 Lingerie garment definitions
The lingerie product category
Women's bras
Women's briefs
Women's teddies and bodys
Corsetry (including girdles and pantie-girdles)
Styling considerations

Chapter 5 Research approach and methodology
A woman's lingerie wardrobe
Fashion and function
Values, volumes and exchange rates

Chapter 6 The lingerie market: history, 2004-2008
The lingerie market, 2004
The lingerie market, 2008

Chapter 7 The lingerie market, 2009
Current 2009 estimates
The lingerie market forecast for 2009, before the credit crunch effect

Chapter 8 The lingerie market: future forecasts, 2009-2016
The lingerie market, 2009
An economic forecasting question
The lingerie market, 2010
The lingerie market, 2012
The lingerie market, 2016

Chapter 9 The lingerie market timelines
Timeline for the lingerie market, total US dollar value
Timeline for the bra market, total US dollar value
Timeline for the briefs market, total US dollar value

Chapter 10 Brands and prices: a review of market positioning
Retail own-label, brands and anonymous lingerie
Product types
Comparative shop methodology
Price-fashion matrices
Stock density and presentation

Chapter 11 Industry trends
The need for change
Trends in lingerie theming
Trends in lingerie colours
Trends in lingerie fabrics
Trends in lingerie styling
UK analysis of the growth of shapewear

Chapter 12 Commercial activities and a commentary on the lingerie sector
A brief history of the recent past
The credit crunch and recession
Lingerie trade shows

Chapter 13 Interview with Underlines magazine

Chapter 14 An independent retailer perspective

Chapter 15 Lessons and cautionary tales from the experience of Triumph International

List of tables
Table 1: Exchange rates as at 15 November 2009
Table 2: The lingerie market (total world and by region), 2004 (US$bn, m units and unit price)
Table 3: The lingerie market (total world and by region), 2008 (US$bn, m units and unit price)
Table 4: The lingerie market (total world and by region), 2009 (US$bn, m units and unit price)
Table 5: The lingerie market (total world and by region), 2010 (US$bn, m units and unit price)
Table 6: The lingerie market (total world and by region), 2012 (US$bn, m units and unit price)
Table 7: The lingerie market (total world and by region), 2016 (US$bn, m units and unit price)
Table 8: The lingerie market (total world and by region), 2004-2016 (US$bn and % change)
Table 9: The bra market (total world and by region), 2004-2016 (US$bn and % change)
Table 10: The briefs market (total world and by region), 2004-2016 (US$bn and % change)
Table 11: Price-fashion matrix for very low-price and low-priced products
Table 12: Price-fashion matrix for low-middle price and middle priced products
Table 13: Price-fashion matrix for high-middle price and better brands
Table 14: Price-fashion matrix for high price and top-end brands