At over 5,000 words longer than the last edition and still the same price, this report represents excellent value for money and with the coverage of current and likely future economic conditions, is totally relevant to what is happening right now in the global sportswear industry.

To enable the magnitude of the effect of the economic downturn to be seen clearly, this latest edition's market analysis has been split into four time periods:

• historic growth of the market value, 2003-2007;
• current recession in the market value, 2007-2009;
• recovery of the market value, 2009-2012;
• long term growth of the market value, 2012-2016.

Each phase contains estimates of:

• the combined market at retail prices for active sportswear and athletic footwear;
• the market at retail prices for active sportswear;
• the market at retail prices for athletic footwear;
• the market in units for athletic footwear;
• prices in US dollars for athletic footwear.

The report begins with Chapter 1 providing a full executive summary capturing the main points from throughout the report.

Following Chapter 2's introduction, Chapter 3 uses the definition of the market for active sportswear and athletic footwear to estimate what people around the world use their sportswear for. This ensures that there is no ambiguity regarding what products just-style's data represents.

Market estimates are made in Chapters 4-7. These are broken down by product and geographic regions for four discreet time periods. From a base year of 2007, forecasts are made for overall consumption of active sports clothing and athletic footwear to 2016.

In each chapter, market values by region are provided for active sportswear and athletic footwear, plus market volumes for athletic footwear and average athletic footwear prices are given. The data is accompanied by textual analysis to provide context to the numbers.

Comparisons are made in Chapter 7 of the current market estimates and forecasts, with those made in the third edition when the sportswear market's atmosphere was more optimistic. These are provided in data tables showing timeline data from 2003 to 2016.

Chapter 8 Distribution to the consumer
In the majority of the apparel industry, there are three methods of selling merchandise to the consumer:

• selling brands;
• selling retail own label;
• selling anonymous merchandise.

This chapter analyses the manner in which distribution of sportswear to the final consumer takes place. Data includes just-style's estimates of world and regional market size by share of branded, own label and anonymous merchandise. Also, we analyse and estimate market shares of the big brands.

Chapter 9 Product development
Whilst reviewing latest product development, this chapter also looks at how brands are developing products whilst considering tackling areas such as corporate social responsibility (CSR). Other issues covered include counterfeiting, dumping, copyright and taxation.

Chapter 10 Commercial activities
This is a round-up of current and fashionable commercial activities in the active sportswear and athletic footwear industries. Recent and speculative acquisitions are discussed, along with strategic alliances and sponsorship deals of importance.

Chapter 11 Supply chain
Here we discuss supply chain issues, particularly rising costs in China, plus a breakdown of sourcing from other major producing countries.

Chapter 12 China as a market
This report has considered China as a source of supply. But in the last three years, and in particular as a result of the run-up to, and then the aftermath of, the Beijing Olympics, China has increasingly become the subject of major sportswear brands’ attentions as a market.

Chapter 13 The global power of sport
Finally, the report considers the long-term attractiveness of the sportswear industry in its entirety.

Read more about this report with just-style's research article here

Chapter 1 Executive summary
Report themes
Sports clothing and footwear definitions
Headline market data for active sportswear and athletic footwear
The historic growth phase, 2003-2007
The current recession phase, 2007-2009
The recovery phase, 2009-2012
The long term future phase, 2012-2016
The effect of the current economic recession on the long-term growth of the industry
Methods of distributing sportswear
Recession and the brands
Product development and sustainability after Beijing
Acquisitions, partners and sponsorship
Supply chain
China as a market
The future of active sportswear and athletic footwear

Chapter 2 Introduction
The themes of the current and previous editions
Sports clothing and footwear definitions
Report contents and coverage

Chapter 3 The sportswear market defined and explained
The definition of sportswear
The Sports Goods Manufacturers Association of the USA
Total sports apparel
Active sports apparel
Sports licensed apparel
SGMA State of the Industry Report, 2008
Sports participation in the SGMA report
Sport and sports clothing categories
World regions used in the report
Sources of data
Units and exchange rates

Chapter 4 The active sportswear and athletic footwear market, 2003-2007
The methodology used to estimate the market
The combined market at retail prices for active sportswear and athletic footwear, 2003-2007
The market at retail prices for active sportswear, 2003-2007
The market at retail prices for athletic footwear, 2003-2007
The market in units for athletic footwear, 2003-2007
Prices in US dollars for athletic footwear

Chapter 5 The active sportswear and athletic footwear market, 2007-2009
The credit crunch
The combined market at retail prices for active sportswear and athletic footwear, 2007-2009
The market at retail prices for active sportswear, 2007-2009
The market at retail prices for athletic footwear, 2007-2009
The market in units for athletic footwear, 2003-2007
Prices in US dollars for athletic footwear

Chapter 6 The active sportswear and athletic footwear market, 2009-2012
The green shoots of recovery?
The combined market at retail prices for active sportswear and athletic footwear, 2009-2012
The market at retail prices for active sportswear, 2009-2012
The market at retail prices for athletic footwear, 2009-2012
The market in units for athletic footwear, 2009-2012
Prices in US dollars for athletic footwear

Chapter 7 The active sportswear and athletic footwear market, 2012-2016
A caveat
The combined market at retail prices for active sportswear and athletic footwear, 2012-2016
The market at retail prices for active sportswear, 2012-2016
The market at retail prices for athletic footwear, 2012-2016
The market in units for athletic footwear, 2012-2016
Prices in US dollars for athletic footwear
Long-term timelines: the third and fourth editions compared

Chapter 8 Distribution to the consumer
Methods of distributing sportswear
Retailers, brands and anonymous merchandise
Forward integration into retail
Recession
Adidas and Nike market shares

Chapter 9 Product development
Previously reported active sportswear and athletic footwear trends
Responsibility in achieving both performance and sustainability
Technology and breaking the rules in sport: counterfeiting
Patents, trademarks, copyright and litigation
Dumping
The cost of government taxation

Chapter 10 Commercial activities
The sportswear industry commercial context
Acquisitions
Partners
Sponsorship

Chapter 11 Supply chain
Sourcing from China
Interview with Li and Fung
Suppliers to suppliers
Chinese manufacturers
Other low-cost countries
Responsible sourcing
Extracts from Nike’s Code of Conduct
Forced labour
Child labour
Compensation
Benefits
Hours of work/overtime
Environment, Safety and Health (ES&H)
Documentation and inspection
A sourcing perspective from Herriot Watt University, Glasgow

Chapter 12 China as a market
The battle for supremacy
Olympics advertising
A home-grown Chinese supplier
Interview with Adidas China

Chapter 13 The global power of sport

List of tables
Table 1: SGMA combined sportswear market reconciled with just-style combined market estimate, North America, 2008
Table 2: US residents’ sports and fitness activities with the highest growth rates since 2000 for ages six and up
Table 3: Clothing product groups and the sports categories associated with them
Table 4: Exchange rates used in this report
Table 5: The combined market at retail prices for active sportswear and athletic footwear, 2003-2007 (US$bn and %)
Table 6: The market at retail prices for active sportswear, 2003-2007 (US$bn and %)
Table 7: The market at retail prices for athletic footwear, 2003-2007 (US$bn and %)
Table 8: The market in units for athletic footwear, 2003-2007 (m units and %)
Table 9: Athletic footwear prices for 2003 and 2007 (US$ and %)
Table 10: The combined market at retail prices for active sportswear and athletic footwear, 2007-2009 (US$bn and %)
Table 11: The market at retail prices for active sportswear, 2007-2009 (US$bn and %)
Table 12: The market at retail prices for athletic footwear, 2007-2009 (US$bn and %)
Table 13: The market in units for athletic footwear, 2007-2009 (m units and %)
Table 14: Athletic footwear prices for 2007-2009 (US$ and %)
Table 15: The combined market at retail prices for active sportswear and athletic footwear, 2009-2012 (US$bn and %)
Table 16: The market at retail prices for active sportswear, 2009-2012 (US$bn and %)
Table 17: The market at retail prices for athletic footwear, 2009-2012 (US$bn and %)
Table 18: The market in units for athletic footwear, 2009-2012 (m units and %)
Table 19: Athletic footwear prices for 2009-2012 (US$ and %)
Table 20: The combined market at retail prices for active sportswear and athletic footwear, 2012-2016 (US$bn and %)
Table 21: The market at retail prices for active sportswear, 2012-2016 (US$bn and %)
Table 22: The market at retail prices for athletic footwear, 2012-2016 (US$bn and %)
Table 23: The market in units for athletic footwear, 2012-2016 (m units and %)
Table 24: Athletic footwear prices for 2012-2016 (US$ and %)
Table 25: Timeline differences between third edition and fourth edition forecasts, combined market
Table 26: Timeline differences between third edition and fourth edition forecasts, active sportswear market
Table 27: Timeline differences between third edition and fourth edition forecasts, athletic footwear market
Table 28: Percentage split by branded, own label and anonymous sportswear merchandise by region, 2008
Table 29: Estimates of world and regional market size by share of branded, own label and anonymous merchandise, 2008 (US$bn)