INTRODUCTION
Report Coverage
Abbreviations Used
Other Relevant Reports from Access Asia
Free Online Newsletter and Editorials

1 NATIONAL DEPARTMENT STORE MARKET
1.1 Overview
1.2 Department Stores: Defining The Potential Market
1.2.1 Defining The Potential Market: So, How Big is the Consumer Market?
1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class
Table 1.1 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
Table 1.2 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
Table 1.3 CONSUMPTION BY MIDDL E AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
1.3 The Department Store Industry Significance
1.3.1 The Department Store Industry Significance: Macroeconomic Context
Table 1.4 RETAIL SALES AS A % OF GDP, 2003-2009*
1.3.2 The Department Store Industry Significance: The Total Value of the Retail Market in China
Table 1.5 TOTAL RETAIL CURRENT MARKET VALUE, 2000-2009
Table 1.6 TOTAL RETAIL CONSTANT MARKET VALUE, 2000-2009
Table 1.7 PER CAPITA CURRENT VALUE RETAIL MARKET, 2000-2009
1.3.3 The Department Store Industry Significance: Developing Domestic Consumption
1.3.4 The Department Store Industry Significance: What Is The Definition of a Department Store in China?
Nobody Really Knows How Many Shops There Are In China
Nobody Really Knows How Many Shop Assistants There Are In China
Problems With Definitions Of Retail Sectors
1.3.5 The Department Store Industry Significance: Total Retail Industry Above the Government Statistics Threshold.
Table 1.8 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2002-2008
1.3.6 The Department Store Industry Significance: The Total Retail Industry
Table 1.9 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2002-2008
1.3.7 The Department Store Industry Significance: Convenience Store Significance Within the Total Retail Industry
Table 1.10 DEPARTMENT STORE SIGNIFICANCE WITHIN THE TOTAL RETAIL INDUSTRY, 2003-2009*
1.4 Department Store Industry Overall Structure
1.4.1 Department Store Industry Overall Structure: Directly-Owned Outlets
Table 1.11 DIRECTLY-OWNED DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF,SALES & PURCHASES, 2003-2009*
1.4.2 Department Store Industry Overall Structure: Franchised Outlets
Table 1.12 FRANCHISED DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF,SALES & PURCHASES, 2003-2009*
1.4.3 Department Store Industry Overall Structure: Total Outlets
Table 1.13 TOTAL DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES &PURCHASES, 2003-2009*
1.4.4 Department Store Industry Overall Structure: Outlet Efficiency
Table 1.14 TOTAL DEPARTMENT STORE MARKET EFFICIENCY, 2003-2009*
1.4.5 Department Store Industry Overall Structure: Outlet Profitability
Table 1.15 TOTAL DEPARTMENT STORE PROFITA BILITY, 2003-2009*
1.5 The Relative Potential Markets in Urban Areas
1.5.1 The Relative Potential Markets in Urban Areas: The Retail Market Split
Table 1.16 RETAIL SALES VALUE BY HABITATION, 2003-2009
Table 1.17 RETAIL SALES % BREAKDOWN BY HABITATION, 2003-2009
1.5.2 The Relative Potential Markets in Urban Areas: The Leading Commercial Cities
Table 1.18 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
1.5.3 The Relative Potential Markets in Urban Areas: High Levels of Savings – Self-taxation?
Table 1.19 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2006/2007
1.5.4 The Relative Potential Markets in Urban Areas: Urban Consumer Spending Power
Table 1.20 URBAN AVERAGE HOUSEHOLD EXPENDABLE INCOME, EXPENDITURE, SAVINGS &POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2002-2008
1.5.5 The Relative Potential Markets in Urban Areas: China’s Leading Shoppers Only Spend US$8 ADay!
Table 1.21 US$ PER CAPITA RETAIL SALES BY TOP-, MIDDLE- & BOTTOM-SCALES, 2002-2008
1.5.6 The Relative Potential Markets in Urban Areas: Defining “Consuming China”
Table 1.22 POPULATION AND PER CAPITA GDP OF “CONSUMING CHINA”, 2008
Table 1.23 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF“CONSUMING CHINA”, 2008
1.5.7 The Relative Potential Markets in Urban Areas: Quantifying “Consuming China”.
Table 1.24 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN“CONSUMING CHINA” CITIES’ AGAINST TOTAL NATIONAL AVERAGE, 2008
1.6 Does Rural China Have a Potential?
1.6.1 Does Rural China Have a Potential?: Per-capita Sales by Province
Map 1.1 PER CAPITA RETAIL SALES BY PROVINCE, 2000, 2007, 2008
Table 1.25 PER CAPITA RETAIL SALES BY PROVINCE, 2002-2008
1.6.2 Does Rural China Have a Potential?: Rural Retailing Development Project
1.6.3 Does Rural China Have a Potential?: What The Rural Retailing Development Project Has Added To The Market
Table 1.26 RURAL CONVENIENCE STORE NUMBERS BY LOCATION, 2002-2008
Table 1.27 RURAL CONVENIENCE FLOORSPACE BY LOCATION, 2002-2008
Table 1.28 RURAL CONVENIENCE TOTAL RETAIL SALES BY LOCATION, 2002-2008
Table 1.29 RURAL CONVENIENCE AVERAGE OUTLET SALES BY LOCATION, 2002-2008
1.7 Leading Retailers
1.7.1 Leading Retailers: Department Stores Within The Context Of The Top 30 Retailers By Revenues
Table 1.30 CHINA’S TOP 30 RETAILERS, 2005-2008
1.7.2 Leading Retailers: Sales of Top 20 Department Stores in China
Table 1.31 CHINA’S TOP 20 INDIVIDUAL DEPARTMENT STORES, 2007
Table 1.32 CHINA’S TOP 20 INDIVIDUAL DEPARTMENT STORES, 2006
1.7.3 Leading Retailers: Retail Sales of Top 20 Shanghai Department Stores
Table 1.33 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT, 2008
Table 1.34 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT, 2006
Table 1.35 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT STORES, 2005
1.7.4 Leading Retailers: Sales of Top 10 Beijing Department Stores
Table 1.36 TOP 10 INDIVIDUAL BEIJING DEPARTMENT STORES, 2007
1.7.5 Leading Retailers: Selected Listed Retailer Revenues
Table 1.37 TOTAL REVENUE* OF 28 CHINA-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
Table 1.38 DEPARTMENT STORE REVENUE* OF 28 CHINA-LISTED RETAILERS, 2006-2008 &1H2008-1H2009
Table 1.39 MAIN OPERATING REVENUE* OF 28 CHINA-LISTED RETAILERS, 2006-2008 &1H2008-1H2009
Table 1.40 SALES PROCEEDS, REVENUE, TOTAL OPERATING REVENUE* OF 5 HONG KONGLISTEDRETAILERS, 2006-2008 & 1H2008-1H2009
1.7.6 Leading Retailers: Selected Listed Retailer Sales Growth
Table 1.41 REVENUE GROWTH OF 28 CHINA-LISTED RETAILER & 4 HONG KONG-LISTEDRETAILERS, 2005-2008 & 1H2008-1H2009
Table 1.42 5 HONG KONG-LISTED RETAILERS SAME STORE SALES GROWTH, 2005-2008 &1H2008-1H2009
Table 1.43 DEPARTMENT STORE REVENUE GROWTH* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
1.7.7 Leading Retailers: Selected Listed Retailer Revenue By Region
Table 1.44 MAIN OPERATING REVENUE GROWTH* OF 28 CHINA-LISTED RETAILERS &BREAKDOWN BY REGION, 2006-2008 & 1H2008-1H2009
1.7.8 Leading Retailers: Selected Listed Retailer Non-retail Revenue Significance
Table 1.45 OTHER OPERATING REVENUE AS A PERCENTAGE OF TOTAL REVENUE* OF
CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
Table 1.46 OTHER OPERATING REVENUE OF 28 CHINA-LISTED RETAILERS, 2006-2008 &1H2008-1H2009
Table 1.47 OTHER INCOME AS A PERCENTAGE OF TOTAL OPERATING REVENUE* OF 5 HONGKONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
Table 1.48 SHANGHAI BAILIAN GROUP CO., LTD: BREAKDOWN OF OTHER OPERATINGREVENUE, 2006-2008 & 1H2008-1H2009*
Table 1.49 HARBIN CHURIN GROUP JOINTSTOCK CO., LTD.: BREAKDOWN OF OTHER OPERATING REVENUE, 2006-2008 & 1H2008-1H2009*
1.7.9 Leading Retailers: Selected Listed Retailer Gross Profit Margins
Table 1.50 COMMISSION RATE FROM CONCESSIONAIRE SALES & DIRECT SALES MARGINS OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
Table 1.51 DEPARTMENT STORE GROSS PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
Table 1.52 OVERALL GROSS PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
1.7.10 Leading Retailers: Selected Listed Retailer Operating Profit Margins
Table 1.53 OPERATING PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
Table 1.54 OPERATING PROFIT OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
Table 1.55 OPERATING PROFIT MARGIN* OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
Table 1.56 OPERATING PROFIT OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
1.7.11 Leading Retailers: Selected Listed Retailer Net Profit Margins
Table 1.57 NET PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
Table 1.58 NET PROFIT OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
Table 1.59 NET PROFIT MARGINS* OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 &1H2008-1H2009
Table 1.60 NET PROFIT OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
1.8 Retail Prices & Operational Costs
1.8.1 Prices: Retail Price Indices
Table 1.61 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004–2007
Table 1.62 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2008*.
1.8.2 Retail Prices & Operational Costs: Outlet Rent
Table 1.63 NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-2008
1.8.3 Retail Prices & Operational Costs: Salaries
Table 1.64 AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
Table 1.65 % ANNUAL & TOTAL GROWTH OF AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
Table 1.66 AVERAGE RETAIL STAFF SALARY BILL PER OUTLET, 2001-2007
1.8.4 Retail Prices & Operational Costs: Business Taxes
1.9 Outlook
1.9.1 Outlook: Forecast Trends
Year of the Ox: Slow and Steady
Costs of Operation
Consumer Thrift
Company Competition
Urbanisation
1.9.2 Outlook: Total Market Size
Table 1.67 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2010-2014
1.9.3 Outlook: Food/Non-food & Urban/Rural Values
Table 1.68 FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
1.9.4 Outlook: Food/Non-food & Urban/Rural Shares
Table 1.69 % BREAKDOWN OF FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
1.9.5 Outlook: Growth Rates
Table 1.70 ANNUAL GROWTH RATES FOR FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
1.9.6 Outlook: Department Store Sector Measures
Table 1.71 FORECAST TOTAL DEPARTMENT STORE SALES, OUTLETS, SIZE & STAFF, 2010- 2014

2 CURRENT ISSUES.
2.1 Suburbanisation
2.2 Over-development of Malls
2.3 Security Guards: Thugs in Disguise
2.4 Department Store/Shopping Mall Shoppers
Table 2.1 MOST PREFERRED SHOPPING VENUES OF CHINA’S AFFLUENT CONSUMERS, 2007
Table 2.2 FACTORS CHOOSING A DEPARTMENT STORE
2.5 Rural Retailing Development Project
Table 2.3 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
Table 2.4 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
Table 2.5 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
Table 2.6 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
Table 2.7 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
Table 2.8 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
Table 2.9 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007
3 SWOT ANALYSIS
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats

4 MARKETING & DISTRIBUTION
4.1 Marketing & Advertising
4.1.1 Marketing & Advertising: Trends
Conventional Media Advertising
Table 4.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
Online Advertising
Table 4.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
4.1.2 Marketing & Advertising: Leading Advertised Product Categories
Table 4.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
4.1.3 Marketing & Advertising: Leading Advertised Brands
Table 4.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
4.1.4 Marketing & Advertising: Leading Advertisers
Table 4.5 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
Table 4.6 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
4.1.5 Marketing & Advertising: The Prime-time Advertising Auction
Table 4.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009
4.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
Age & Location
Table 4.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
Quality Versus Image
Table 4.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
Local Versus Foreign
Table 4.10 BRAND PREFERENCES IN CHINA, 2007
“Chameleon” Brands
Table 4.11 TOP CHAMELEON BRANDS IN CHINA, 2008
4.1.7 Marketing and Advertising in China: Brand Equity
4.1.8 Marketing & Advertising: Emerging Local Brands
Table 4.12 CHINA’S MOST VALUABLE BRANDS, 2008/2009
4.1.9 Marketing & Advertising: Pricing Issues
Table 4.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
Table 4.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
4.1.10 Marketing & Advertising: Online Sales
Table 4.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
Table 4.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
Table 4.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
Table 4.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007.
Table 4.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
4.2 Consumer Profile
4.2.1 Consumer Profile: Broad Consumer Trends
4.2.2 The Chinese Consumer: Urban Profile
Table 4.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
4.2.3 The Chinese Consumer: Rural Profile
Table 4.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
4.3 Key Sales Periods
4.3.1 Key Sales Periods: Overview
Table 4.22 ANNUAL NATIONAL HOLIDAYS
Table 4.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009~

5 COMPANY PROFILES
5.1 Aeon Stores (Hong Kong) Co., Ltd
5.1.1 Aeon Stores (HK): Company Details
5.1.2 Aeon Stores (HK): Company Background
Table 5.1 AEON CO., LTD.: MAJOR COMPANIES IN CHINA, JUNE 2009
Table 5.2 AEON STORES (HONG KONG) CO., LTD.: STORES IN GUANGDONG & HONG KONG, 2004-2008
Table 5.3 AEON STORES (HONG KONG) CO., LTD.: BREAKDOWN OF STORES IN GUANGDONG,OCTOBER 2009
Table 5.4 QINGDAO AEON DONGTAI CO., LTD.: STORES IN QINGDAO, END-2008
Table 5.5 AEON CO., LTD.: STORES OPENED, 2007-2009
Table 5.6 AEON STORES (HONG KONG) CO., LTD.: TURNOVER BREAKDOWN, 2005-06
5.1.3 Aeon Stores (HK): Company Financials
Table 5.7 AEON STORES (HONG KONG) CO., LTD.: REVENUE BREAKDOWN, 2005-08 & 1H2008-1H2009*
Table 5.8 AEON STORES (HONG KONG) CO., LTD.: GEOGRAPHICAL SEGMENT INFORMATIONBY LOCATION OF ASSETS, 2005-2008 & 1H2 008-1H2009*
Table 5.9 AEON STORES (HONG KONG) CO., LTD.: FINANCIAL RESULTS, 2005-08*
Table 5.10 AEON STORES (HONG KONG) CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
5.2 Beijing Wangfujing Department Store (Group) Co., Ltd
5.2.1 Beijing Wangfujing Department Store: Company Details
5.2.2 Beijing Wangfujing Department Store: Company Background
Table 5.11 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: STORE BREAKDOWN BY REGION, 2008-OCT 2009
Table 5.12 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: MAIN OPERATING REVENUE BREAKDOWN BY REGION, 2006-2008
Table 5.13 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: MAIN OPERATING REVENUE BREAKDOWN BY REGION, 1H2008-1H2009
5.2.3 Beijing Wangfujing Department Store: Company Financials
Table 5.14 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: MAINOPERATING REVENUE BREAKDOWN, 2004-2008 & 1H2008-1H2009
Table 5.15 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIALRESULTS, 2004-2006*
Table 5.16 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIALRESULTS, 2006-2008*
Table 5.17 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: AS APERCENTAGE OF TOTAL REVENUE, 2006-2008*.
Table 5.18 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIALRESULTS, 1H2008-1H2009*
5.3 Far Eastern Department Stores Ltd
5.3.1 Far Eastern Department Stores: Company Details
5.3.2 Far Eastern Department Stores: Company Background
Table 5.19 FAR EASTERN DEPARTMENT STORES LTD.: STORE BREAKDOWN BY CITIES INCHINA, OCTOBER 2009
5.3.3 Far Eastern Department Stores: Company Financials
Table 5.20 FAR EASTERN DEPARTMENT STORES LTD.: FINANCIAL RESULTS, 2004-08*.
Table 5.21 FAR EASTERN DEPARTMENT STORES LTD.: TOTAL REVENUE & SEGMENT RESULT BREAKDOWN BY REGION, 2004-08*
Table 5.22 FAR EASTERN DEVELOPMENT STORES LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
5.4 Golden Eagle Retail Group Ltd
5.4.1 Golden Eagle Retail Group: Company Details
5.4.2 Golden Eagle Retail Group: Company Background
Table 5.23 GOLDEN EAGLE RETAIL GROUP LTD.: BREAKDOWN OF OUTLETS BY REGION,2004-AUGUST 2009
Table 5.24 GOLDEN EAGLE RETAIL GROUP LTD.: BREAKDOWN OF OUTLETS BY GROSS FLOOR AREA, AUGUST 2009
Table 5.25 GOLDEN EAGLE RETAIL GROUP LTD.: GROSS SALES PROCEEDS BY MERCHANDISE CATEGORY, 2003-2004 & 2008-1H2009
Table 5.26 GOLDEN EAGLE RETAIL GROUP LTD.: VIP MEMBERS, 2004-2008
5.4.3 Golden Eagle Retail Group: Company Financials
Table 5.27 GOLDEN EAGLE RETAIL GROUP LTD.: REVENUE BREAKDOWN, 2004-2008*
Table 5.28 GOLDEN EAGLE RETAIL GROUP LTD.: FINANCIAL RESULTS, 2004-2008*
Table 5.29 GOLDEN EAGLE RETAIL GROUP LTD.: AS A % OF REVENUE, 2004-2008*
Table 5.30 GOLDEN EAGLE RETAIL GROUP LTD.: OTHER OPERATING INCOME, 2007-2008*
Table 5.31 GOLDEN EAGLE RETAIL GROUP LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
Table 5.32 GOLDEN EAGLE RETAIL GROUP LTD.: REVENUE BREAKDOWN, 1H2008-1H2009*
Table 5.33 GOLDEN EAGLE RETAIL GROUP LTD.: OTHER OPERATING INCOME, 1H2008-1H2009*
5.5 Guangzhou Grandbuy Co., Ltd
5.5.1 Guangzhou Grandbuy: Company Details
5.5.2 Guangzhou Grandbuy: Company Background
Table 5.34 GUANGZHOU GRANDBUY CO., LTD.: BREAKDOWN OF MAIN OPERATING REVENUE BY REGION, 2004-2008*
Table 5.35 GUANGZHOU GRANDBUY CO., LTD.: OUTLETS AS OF 30 JUNE 2007
Table 5.36 GUANGZHOU GRANDBUY CO., LTD.: XINDAXIN STORES
5.5.3 Guangzhou Grandbuy: Company Financials
Table 5.37 GUANGZHOU GRANDBUY CO., LTD.: REVENUE BREAKDOWN, 2004-2008*
Table 5.38 GUANGZHOU GRANDBUY CO., LTD.: FINANCIAL RESULTS, 2004-2008*
Table 5.39 GUANGZHOU GRANDBUY CO., LTD.: AS A PERCENTAGE OF TOTAL REVENUE, 2004-2008*
Table 5.40 GUANGZHOU GRANDBUY CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
5.6 Intime Department Store (Group) Co., Ltd
5.6.1 Intime Department Store: Company Details
5.6.2 Intime Department Store: Background
Table 5.41 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: BREAKDOWN OF OUTLETS BYREGION, 2006-1H 2009
5.6.3 Intime Department Store: Company Financial
Table 5.42 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: REVENUE BREAKDOWN, 2004-2008*
Table 5.43 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2004-2008*
Table 5.44 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: AS A PERCENTAGE OFREVENUE, 2004-2008*
Table 5.45 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: OTHER INCOME & GAINS, 2004-2008*
Table 5.46 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
Table 5.47 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: REVENUE BREAKDOWN, 1H2008-1H2009*
Table 5.48 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: OTHER INCOME & GAINS,1H2008-1H2009*
5.7 Maoye International Holdings Ltd
5.7.1 Maoye International Holdings: Company Details
5.7.2 Maoye International Holdings: Company Background
Table 5.49 MAOYE INTERNATIONAL HOLDINGS LTD.: OUTLET BREAKDOWN BY REGION,2006-2008
Table 5.50 MAOYE INTERNATIONAL HOLDINGS LTD.: OUTLET BREAKDOWN BY OPERATINGFLOOR AREA, 2008
Table 5.51 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL GROSS SALES PROCEEDS BYMERCHANDISE CATEGORY, 2005-2007
Table 5.52 MAOYE INTERNATIONAL HOLDINGS LTD.: INVESTMENTS IN LISTED SHARES, ASOF 30 JUNE 2009
Table 5.53 MAOYE INTERNATIONAL HOLDINGS LT D.: SALES TO CUSTOMER LOYALTYCARDHOLDERS, 2005-2007
5.7.3 Maoye International Holdings: Company Financials
Table 5.54 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL SALES PROCEEDS & REVENUEBREAKDOWN, 2005-2008*
Table 5.55 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL SALES PROCEEDS & CONCESSIONAIRE SALES COMMISSIONS BY OUTLET TYPE, 2005-2007*
Table 5.56 MAOYE INTERNATIONAL HOLDINGS LTD.: FINANCIAL RESULTS, 2005-2008*
Table 5.57 MAOYE INTERNATIONAL HOLDINGS LTD.: AS A % OF REVENUE, 2005-2008*
Table 5.58 MAOYE INTERNATIONAL HOLDINGS LTD.: OTHER INCOME, 2005-2008*
Table 5.59 MAOYE INTERNATIONAL HOLDINGS LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
Table 5.60 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL SALES PROCEEDS & REVENUE BREAKDOWN, 1H2008-1H2009*
Table 5.61 MAOYE INTERNATIONAL HOLDINGS LTD.: OTHER INCOME, 1H2008-1H2009*
5.8 New World Department Store China Ltd
5.8.1 New World Department Store China: Company Details
5.8.2 New World Department Store China: Company Background
Table 5.62 NEW WORLD DEPARTMENT STORE CHINA LTD.: GROSS FLOOR AREA & AVERAGE SIZE PER STORE, 2003/04-2008/09*
Table 5.63 NEW WORLD DEPARTMENT STORE CHINA LTD.: BREAKDOWN OF OUTLETS BY REGION, 2006/07-2008/09
Table 5.64 NEW WORLD DEPARTMENT STORE CHINA LTD.: REVENUE BREAKDOWN BY REGION, 2006/07-2008/09*
Table 5.65 NEW WORLD DEPARTMENT STORE CHINA LTD.: LATEST ACQUISITION EXPANSION, NEW STORE OPENING
Table 5.66 NEW WORLD DEPARTMENT STORE CHINA LTD.: DETAILED INFORMATION OF EACH OUTLET, END 2007/08
Table 5.67 NEW WORLD DEPARTMENT STORE CHINA LTD.: GROSS SALES REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2003/04-2008/09*
Table 5.68 NEW WORLD DEPARTMENT STORE CHINA LTD.: REBRANDING PROGRAM
5.8.3 New World Department Store China: Company Financials
Table 5.69 NEW WORLD DEPARTMENT STORE CHINA LTD.: REVENUE BREAKDOWN, 2003/04- 2008/2009*
Table 5.70 NEW WORLD DEPARTMENT STORE CHINA LTD.: OTHER INCOME, 2003/04-2008/09*.
Table 5.71 NEW WORLD DEPARTMENT STORE CHINA LTD.: FINANCIAL RESULTS, 2003/04-2008/2009*
Table 5.72 NEW WORLD DEPARTMENT STORE CHINA LTD.: AS A % OF REVENUE, 2003/04-2008/09*
5.9 Parkson Retail Group Ltd
5.9.1 Parkson Retail Group: Company Details
5.9.2 Parkson Retail Group: Company Background
Table 5.73 PARKSON RETAIL GROUP LTD.: STORE BREAKDOWN, 2005-2008
Table 5.74 PARKSON RETAIL GROUP LTD.: STORE BREAKDOWN BY REGION, OCTOBER 2009
Table 5.75 PARKSON RETAIL GROUP LTD.: SALES PROCEEDS BY PRODUCT CATEGORY, 2004-2008
5.9.2 Parkson Retail Group: Company Financials
Table 5.76 PARKSON RETAIL GROUP LTD.: SALES PROCEEDS & REVENUE BREAKDOWN, 2004-2008*
Table 5.77 PARKSON RETAIL GROUP LTD.: FINANCIAL RESULTS, 2004-2008*
Table 5.78 PARKSON RETAIL GROUP LTD.: AS A % OF REVENUE, 2004-2008*
Table 5.79 PARKSON RETAIL GROUP LTD.: OTHER OPERATING REVENUES, 2004-2008*
Table 5.80 PARKSON RETAIL GROUP LTD.: FINANCIAL RESULTS, 1H2008-1H2009*.
Table 5.81 PARKSON RETAIL GROUP LTD.: SALES PROCEEDS & REVENUE BREAKDOWN, 1H2008-1H2009*.
Table 5.82 PARKSON RETAIL GROUP LTD.: OTHER OPERATING REVENUES, 1H2008-1H2009*..
5.10 Seven & I Holdings Co., Ltd
5.10.1 Seven & I Holdings: Company Details
5.10.2 Seven & I Holdings: China-based Operation.
Table 5.83 SEVEN & I HOLDINGS CO., LTD.: PRINCIPAL SUPERSTORE/SUPERMARKET SUBSIDIARIES IN CHINA, END-DEC 2008.
Table 5.84 CHENGDU ITO-YOKADO CO., LTD.: STORE INFORMATION, OCTOBER 2009
Table 5.85 HUA TANG YOKADO COMMERCIAL CO., LTD.: STORE INFORMATION, OCTOBER 2009
Table 5.86 SEVEN & I HOLDINGS CO., LTD.: NUMBER OF SUPERSTORE & DEPARTMENTSTORE OUTLETS, 2005-2008
5.10.3 Seven & I Holdings: Company Financials
Table 5.87 SEVEN & I HOLDINGS CO., LTD.: FINANCIAL RESULTS OF PRINCIPALSUPERSTORE/SUPERMARKET SUBSIDIARIES IN CHINA, 2004-2008*.

6 CONTACTS
6.1 Trade Organisations .
6.1.3 Shanghai Merchandise Commercial Profession Trade Association.
6.1.4 China Commerce Association for General Merchandise
6.1.5 Guangdong Chain Operations Association.
6.1.5 Nanjing Department Store Association.
6.2 Government Departments
5.2.1 Ministry of Commerce (MOFCOM)
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics.
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2003–2009*.
A.3.2 Demographics: Population by Location.
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003–2009*
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003–2009*
A.3.3 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2003–2009*
A.3.4 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
A.3.5 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
A.3.6 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003–2009*
A.3.7 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2003–2009*.
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003–2009*.
A.4 Consumer Attitudes .
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
China’s New Middle Class
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,2005/2010/2015
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTALHOUSEHOLDS, 1995/2000/2005/2010/2015
Confident Shoppers
Table A.12 GDP AND COST OF LIVING INDEX, 2003–2009*
A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2003–2009*
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2003–2009*
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2003–2009*.
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003–2009*
A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003–2009*
A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003–2009*
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002–2008
A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002–2008
A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002–2008
A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002–2008
A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2002–2008
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2002–2008.
A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002–2008.
A.8.3 Consumer Income: Average Incomes by Region.
Table A.27 AVERAGE INCOMES BY REGION, 2002–2008
A.8.4 Consumer Income: Growth by Region.
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002–2008
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends.
Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 20022009*
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002–2009*
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2002–2009*
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002–2008.
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001–2008
A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001–2008