Blog: A flair for ethical fashion
Leonie Barrie | 6 November 2007
One of the main drivers for the growth of organic cotton, as cited in my blog yesterday, includes the fact that green and ethical fashion is throwing off its dowdy, rough-hewn mantle and becoming much more fashion-forward. As if to prove this point, online retailer Adili has seen such demand for the brands its sells – many of which, such as People Tree and Patagonia, are indiscernible in design terms from their non-eco friendly rivals – that it’s planning to float on the AIM market little more than a year after its launch.
And it intends to use some of the money raised to start an own-label range. What’s exciting about this is that the company recently hired Sim Scavazza, a former boss of the Miss Selfridge chain, as creative director, and her flair should help give an edge to the new line. Scavazza’s move into the ethical field follows that of her former Arcadia colleague and Topshop director Jane Shepherdson, who is now working for People Tree.
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