Blog: Leonie BarrieA Gap in the market

Leonie Barrie | 15 September 2004

There’s been speculation for some time that Gap Inc was looking at possibilities for growth after a three-year break from international expansion. Now we know that the US’s biggest speciality retailer has moved beyond the drawing board and is planning to test a fourth chain in the US next year.

Finding a brand concept with the potential to seize a large share of the market is an almost impossible challenge in today’s retail market, but Gap is confident that the nearly 40 million US women over 35 are not served well by existing formats. If it can tap into this age group then it should be on to a winner. After all, today’s 35-and-overs are fashion conscious with a budget to match; they’re confident with their careers, relationships and family – but don’t want to dress like teenagers or their mums. I should know; I’m one of them!


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