Blog: Leonie BarrieA new name at Wal-Mart

Leonie Barrie | 23 May 2006

The spectre of Kathie Lee Gifford must continue to haunt Wal-Mart, so it’s a brave move to team up with another well-known name for a new sportswear collection. For those of you who don’t remember, the TV personality and singer put her name to a line of women’s clothing sold by the retailer, only for it to be discovered that some products were manufactured in a Honduran sweatshop employing children. The two names parted company in 2003 amid allegations of sagging sales.

But times have changed, and Wal-Mart has to deploy similar tactics to its main rivals. Setting the pace is Target, which not only sells a line of women's apparel by Isaac Mizrahi but recently introduced an initiative called Go International that sells moderately-priced merchandise from designers such as Luella Bartley for a limited time.

Not to be beaten, Wal-Mart is already upping the fashion focus of its in-store lines, and teaming up a named fashion designer for the first time – award-winning designer Mark Eisen, whose knitwear line presently sells at Bergdorf Goodman and other top-end boutiques – will surely reflect in uplifting sales to existing customers, as well as attracting new ones into its stores.

US: Wal-Mart teams with Mark Eisen for sportswear collection


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?