Blog: Leonie BarrieA new offside rule?

Leonie Barrie | 30 May 2006

As the media frenzy surrounding the football World Cup starts building to fever pitch for the event’s kick-off in two weeks’ time, Oxfam has hit out with an attack on some of the game’s biggest names. Of course it’s not the first time giants such as Nike, Reebok and Adidas been accused of exploiting the people in Asia who make their goods, but the timing is especially pertinent. Who isn’t humbled by the harsh contrast between the workers making the sports shoes for as little as £2.50 a day and the £16m Nike pays each year to the Brazilian team for example?

Whether it will make any difference, though, is another question. In August of 2004, just before the Olympic Games in Athens, the Play Fair Alliance concluded that sporting brands needed to do a lot more to improve conditions for the factory workers who made their products. Now, almost two years later, it seems that little has changed.

INDONESIA: Sportswear brands red-carded on workers’ rights


BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

just-style homepage



Forgot your password?