Blog: A new offside rule?
Leonie Barrie | 30 May 2006
As the media frenzy surrounding the football World Cup starts building to fever pitch for the event’s kick-off in two weeks’ time, Oxfam has hit out with an attack on some of the game’s biggest names. Of course it’s not the first time giants such as Nike, Reebok and Adidas been accused of exploiting the people in Asia who make their goods, but the timing is especially pertinent. Who isn’t humbled by the harsh contrast between the workers making the sports shoes for as little as £2.50 a day and the £16m Nike pays each year to the Brazilian team for example?
Whether it will make any difference, though, is another question. In August of 2004, just before the Olympic Games in Athens, the Play Fair Alliance concluded that sporting brands needed to do a lot more to improve conditions for the factory workers who made their products. Now, almost two years later, it seems that little has changed.
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