Blog: Leonie BarrieA plus-sized boost for N Brown

Leonie Barrie | 29 April 2008

UK-based home shopping retailer N Brown has not only defied a difficult economic climate to deliver a 19.4% in full year profits, but it also believes it is well-placed to continue to outperform the sector as a whole. So what’s it doing that other retailers aren’t?

For one thing, its target market – the more mature customer aged between 45 and 65 – is less affected by higher interest rates and rising mortgage costs and has not cut its spending as a result.

For another, the group specialises in big sizes of women's clothing and footwear – sizes that are more difficult to find at other retailers and which many people prefer to buy and try on in the comfort of their own homes (illustrating this point, N Brown said online sales soared by 50% to GBP168m for the year).

It is also rolling out new catalogues and product ranges and is actively trying to target younger customers who will not only adds to sales in the short term, but also shore up its business in the future. One figure that will surely make its rivals green with envy is an average 8% improvement in spend per customer.

N Brown bucks downturn as FY profit soars 19%


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?