Blog: A pubic display by American Apparel
Michelle Russell | 17 January 2014
Is American Apparel trying to make a feminist statement by adorning its female mannequins with full pubic hair - or am I allowed to be cynical and suggest it could merely be a publicity stunt?
The fashion retailer's Lower East Side store in New York has a new window display this week that is certain to turn shoppers' heads.
The window features three mannequins clad in transparent white underwear, exposing their unkempt bikini lines.
District visual manager Dee Myles suggested to The Observer that the display is designed to challenge women's sexuality and social constructivism. "It is important to have instances spark up curiosity and conversation about what we deem beautiful and sexy," she says.
Indeed, the mannequins are all fashioning rather dowdy-looking hairstyles and a pair of glasses, while the clothes that hang in the background are barely noticeable.
The Los Angeles-based company is prides itself on celebrating culture and natural beauty, so this latest move will come as little surprise to many. Particularly given the retailer is also no stranger to controversy. In October last year, the company released a T-shirt designed by artist Petra Collins featuring a line drawing of a menstruating vagina.
Its window display, however, has garnered a mixed reaction from shoppers, with some seeing it as a positive move for feminism and others believing it is too graphic.
If the pubic hair really is intended as a more realistic representation of real women and not simply a way of grabbing headlines, then maybe we should see the store feature mannequins with armpit and leg hair, uneven skin tones and maybe even fuller figures.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
New York City's garment manufacturers are to get a boost thanks to a US$51.3m support package aimed at modernising and strengthening the sector....
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- Digitalisation and data to disrupt supply chains
- EU eyes mandatory due diligence for apparel supply
- Unlocks for the future fashion sourcing landscape
- What TTIP might mean for US, EU textiles & apparel
- Geo-political uncertainty and how to survive it
- Li & Fung forms supply chain partnership with PVH
- US Q4 in brief – G-III Apparel, Finish Line
- Big data to help US firms improve clothing fit
- Levi Strauss and ILO probe Cambodia factory death
- Sustainable fashion app to help shopping decisions
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack