Blog: Adidas trails Nike in brand value survey

Joe Ayling | 28 April 2010

Sporting goods giants Nike and Adidas moved in opposite directions in a brand value survey released today (28 April).

Nike was ranked top apparel brand in the Brandz Top 100 Most Valuable Global Brands report - its value soaring to US$12.6bn.

Adidas, meanwhile, saw its valuation dip 34% to $3.3bn in the report, conducted by BrandZ, Datamonitor, and Bloomberg.

Flying the flag for fast fashion, H&M and Zara joined Nike in the top three apparel firms, while the overall sector value dropped 4%.

Click here to read the entire brand list.


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?