Blog: Adidas trails Nike in brand value survey

Joe Ayling | 28 April 2010

Sporting goods giants Nike and Adidas moved in opposite directions in a brand value survey released today (28 April).

Nike was ranked top apparel brand in the Brandz Top 100 Most Valuable Global Brands report - its value soaring to US$12.6bn.

Adidas, meanwhile, saw its valuation dip 34% to $3.3bn in the report, conducted by BrandZ, Datamonitor, and Bloomberg.

Flying the flag for fast fashion, H&M and Zara joined Nike in the top three apparel firms, while the overall sector value dropped 4%.

Click here to read the entire brand list.


Asia facing up to increased competition

Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...


Cambodia raises garment worker wages

The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...


Sportswear initiatives start to take shape

The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...


Hanjin Shipping collapse triggers fear of West Coast port repeat

The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...

just-style homepage

Forgot your password?